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athleisure, brand, business, fashion, fashion industry, fitness, sportsluxe, sportswear -

“The start of the athleisure trend is often traced back to 2014. This was the year when Nike CEO, Mark Parker, announced that “leggings are the new denim” and when Beyoncé first unveiled her Ivy Park collection with Topshop, which was described as a range that looks like it has technical sports aspects, targeting those who work out and those who just want to look like they do.”1       Athleisure wear has been identified as workout clothes that are worn to be seen. They allow the wearer to not compromise on style and fashion whilst they exercise –...

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