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athleisure, brand, business, fashion, fashion industry, fitness, sportsluxe, sportswear -

“The start of the athleisure trend is often traced back to 2014. This was the year when Nike CEO, Mark Parker, announced that “leggings are the new denim” and when Beyoncé first unveiled her Ivy Park collection with Topshop, which was described as a range that looks like it has technical sports aspects, targeting those who work out and those who just want to look like they do.”1       Athleisure wear has been identified as workout clothes that are worn to be seen. They allow the wearer to not compromise on style and fashion whilst they exercise –...

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brand, identity, introduction -

    Want to get to know more about Kukubird and how we began? Then look no further, because today we’re going to bare all and expose our beginnings, middles and the future for our Kukubird! Kukubird began in 2012 when two Manchester-based art students took upon themselves to inject more fun, curiosity and energy into the fashion industry, and from there our Kukubird hatched and opened its eyes into the bright and colorful world. Since then, our Kukubird has flown the nest and in early 2018 we became a fully-fledged studio. Yay! With our newly developed wings, we have...

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